Release the Kraken!

Photo Courtesy of Seattle Kraken/Twitter

Seattle, we have an NHL team! After the Seattle Metropolitans folded in 1924, NHL hockey hasn't been played in Seattle (although there have been other pro/minor league teams). In 2018, the NHL announced that Seattle would be getting a brand new NHL team. Today, the Seattle Kraken announced their team name for the 2021-2022 NHL season. All I have to say is wow! It is clean. It is fun. It is going to be awesome. Although I am not a hockey fan by any means, maybe I will be now?!

When talking about the name, Amazon Web Services CEO Andy Jassy said "It's a very unique and unusual name in sports, because almost all sport franchises end with an 's. There are a lot of obvious connections to Seattle -- part because of our maritime history, part of because we have so much water around us -- but there is longtime folklore in Seattle and the Pacific Northwest of this mystical Kraken creature that lives just below the surface of the sea, which really captivated people for many years. That mystique, that intensity and that power that people have long talked about with the Kraken is what we expect our NHL team to play with" (via ESPN).

The team is starting to release a lot branding elements, teasers, and info on Twitter.

Photo Courtesy of Seattle Kraken/Twitter

Updates to come!